Welcome to The Wise Farm
Wise Farm Productions was established in 2018 as a way to create a new avenue for original music performance and consumption in Southeast Wisconsin. Since 2018, Wise Farm Productions has planned and hosted multiple events including Wise Fest, Feed Your Head Fest, Bluegrass Jamboree's, Concerts at a variety of locations, Livestream Series, and much more.
As we move into 2025 and beyond, we are thrilled to announce that we have purchased the Kettle Moraine Ranch!!
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What this means is that we will have greater ability to make improvements to our flagship events, expand our entertainment offerings, and create new opportunities for musicians, bands, vendors, etc. We're also getting into the wedding and special events business!
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Wise Farm is a state of mind developed and fueled by the good people that attend our events and continue to spread the word about our mission.
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About Us
"Wise Farm isn't a place...it's a state of mind."
Melissa Weishaar, President and Founder
Wise Farm is the brain child of Americana/Rock outfit, Wise Jennings. Over the years, Jeff and Melissa of Wise Jennings, have been fortunate to meet so many amazing people involved in the original music community of Wisconsin and beyond. What started as a simple party in their backyard has grown into something that they are incredibly proud of and grateful for. The Wise Farm family continues to grow and you will be welcomed with open and loving arms. Join us for an event...you're sure to feel the love!
Our Tribe
We are fortunate enough to have a core group of people that we affectionately call our Wise Tribe. Our tribe is vital to ensuring that our events are pulled off in a way that is consistent with our mission. Watch for these folks at our events and give them a hug...they deserve it!!
Melissa Weishaar
"The Boss"
Melissa runs the show. She is responsible for booking bands and venues, selecting vendors, organizing all the stuff and much, much more.
Jeff Weishaar
"The Heavy Lifter"
Jeff is Melissa's rock. He gets shit done, like moving stages, site set up, production coordination and so much more. None of this could happen without Jeff.
Beth Fiegel
"The Wise Angel"
Beth keeps everything organized. She is our volunteer coordinator and biggest cheerleader. Beth is the Owner of Adams Automotive & Tire...our one and only sponsor.
Sam Savage
"She's Weird Like Me"
Sam is responsible for our social media presence. She is a master at content creation and communication. Sam and Melissa are like two peas in a very strange pod. To boot, she's an amazing photographer. check out Juxtapose Photography!
EDDIE VERRETT
"The MC"
Eddie is responsible for stage management, artist relations and the incredibly important role of Main Stage MC.
CARRIE VERRETT
"The Designer"
Carrie is the one that creates our amazing Artist Hospitality areas. From tent construction, decorating, food and beverage and all other cool stuff she comes up with, Carrie is the brains behind the comfort. She is always helped by her entire family all of whom have become our family too.
